The goal of Prospecting is to find new customers to your business. Match2One's Auto-Pilot (algorithm) will automatically collect user-data and form a pattern on what type of people that are converting and becoming your new customers. Ads will then be shown to people that have the highest probability of converting, based on a wide range of variable such as:
Each campaign has a learning phase, and an optimisation phase. Starting off with broad targeting, the campaign algorithm learns what delivers the highest ROI and eventually moves into Optimisation phase.
Over time the algorithm will improve its accuracy in finding the right customer, at the right place, at the right time and increase your sales.
You will be able to measure and report on both direct conversions, and assisted conversion.