How reduced budgets and decreased demand has presented some of the best opportunities in years for efficient advertising. How to convince your boss to keep your budget Programmatic display advertising Cost efficient advertising done right Creating strong content Focusing on perfecting a full funnel marketing strategy “The results we’re seeing
Myth nr 1: Display Ads Don’t Reach the Right People This may have been true of the “spray and pray” ad buying methods of the past, but modern display advertising has the tools to reach the target audience with greater precision than ever before. Today’s programmatic technologies allow marketers
The numbers don’t lie. A report published in April of 2022, stated that the Programmatic Ad Market was worth $136 billion in 2021, making up about 90% of all digital display marketing. So why do advertisers increasingly turn to programmatic for their display campaigns, and what is it really? Briefly
Match2One envisions an advertising ecosystem where online consumers are shown highly relevant ads in a safe and fraud-less environment. Together with our partners we are dedicated to providing a high level of standards for our customers and publisher partners, whilst ensuring online consumer safety. Ad fraud comes in many shapes
Campaign Generator is a more efficient and automated way of creating new programmatic ad campaigns in a matter of minutes. Simply answer questions based on what type of business you have and what your advertising goals are, and the Campaign Generator will do the rest, creating an intelligent, high performance campaign
On May 25th 2018, the General Data Protection Regulation (GDPR) will become enforceable, bringing with it significant changes and forcing advertisers to re-educate themselves on all things personal data related. The GDPR will signify a seismic shift of the control of data ownership – back to their original owners. Each