Better Collective

Denmark

350% Increase in CTR (click-through-rate)

Better Collective – Betting Affiliate, Denmark

People from Better Collective

As a leading iGaming affiliate company, Better Collective develops and manages a product portfolio of over 2,000 websites and platforms that all aim to educate iGamers. Better Collective approached Match2One after their platform PariuriX was having difficulty with increasing their exposure on the Romanian market. With the help of Match2One’s extensive website inventory, PariuriX increased their brand awareness “beyond expectation”.

About

Better Collective powers a range of iGaming sites and products, including the world’s biggest social network for sports betting. Their international portfolio includes more than 2,000+ websites and products across 30+ languages.

Their affiliate platform, PariuriX, is an online sports betting community where tipsters meet to discuss and learn from each other.

Aside from original content meant to educate and help those that engage in sports betting, PariuriX offers tips and match analyses from proven tipsters, providing the target audience with clear and honest information.

For over 10 years, PariuriX has given tens of thousands of bettors the tools to engage in their favorite hobby with a safer and more knowledgeable approach.

Challenge

Better Collective was looking for a solution to their difficulty promoting PariuriX on the Romanian market.

They had been limited in their efforts due, as they were not able to find an advertising partner that would get them a presence on a variety of local and relevant sites.

After connecting with Match2One, specific campaign aims were set such as increasing brand awareness, establishing a CTR (Click Through Rate) greater than 0.1%, and a CPC (Cost Per Click) under $0.30.

Results

After only a month of working with Match2One, the campaign results began showing great improvements.

Jonas from Better Collective

It took us only a week to get the campaign up and running. Thanks to a really responsive team and a user-friendly interface, it is extremely easy to set up a campaign.

Match2One helped PariuriX reach a wide audience through their high quality website inventory.

With Match2One, we had access to many extremely contextual websites in one place. The objective was to increase PariuriX awareness which we succeeded beyond expectation with a CTR of 0.35% for low prices.

- Jonas Damien, Digital Media Planner

Campaign Objectives

Campaign Objectives

Geo

Geo

Romania

Period

Campaign Period

Nov 7 - Present

Devices

Devices

Desktop, Tablet, Mobile

Campaign Results

Campaign Results

350%

Increase in CTR (click-through-rate)

$0.33

CPC

$0.96

CPM

512,000

Impressions

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