Herbmed

Opportunities for everyone to use safe and natural CBD-products

Achieve more with AI powered display advertising

Herbmed: Demanding Challenges. Creative Solutions.

Due to many digital advertising channels restricting ads for the CBD industry, Herbmed needed a scalable solution. With Match2One’s platform and skilled customer success team, Herbmed has not only maintained a ROAS above 329% but also developed and fine-tuned its messaging.

About

Since 2015 Herbmed has been at the forefront of the CBD industry, including products such as CBD oils or skincare. The e-Commerce follows a vision to create opportunities for everyone to use safe and natural CBD products. 

 

Why Herbmed?

Few CBD brands have been in the game as long as Herbmed. They only use ethically-sourced CBD extract from a trusted supplier. They also use independent test labs to ensure high-quality products across the range.

 

Herbmed focuses much of its communication on educating consumers about the benefits of CBD products. CBD products can for example be used as pain relief, in supplements, or with skincare.

 

Read more about Herbmed’s work here.

Challenge

Even though all psychoactive substances are removed from CBD oils and creams, the industry is still widely misunderstood. Consequently, Herbmed has an uphill climb in its marketing efforts.

Herbmed’s (Many) Challenges

Herbmed’s main marketing activities are centered around website content, e-mail activities, influencers, and organic social media.

 

Due to many digital advertising channels, such as Facebook and Google Ads, restricting ads for the CBD industry, Herbmed needs a scalable solution. 

 

This requires a channel to grow their brand awareness, minimize distrust, and lead the effort to educate their market about the proven benefits of CBD products. Whilst increasing sales and maintaining a positive ROI.

Results

Herbmed’s goal is to maintain a sustainable return on ad spend (ROAS) while continuing to increase brand awareness and sales – simple and effective. After seeing the simplicity of the platform and real-time reporting in a Match2One demo, the choice was a no-brainer.

 

Goal: High ROAS. Solution: Match2One

“Match2One has found the perfect synergy between a great self-service advertising platform and creative and strategic support for great results,” says George Duckett, Head of Marketing, Herbmed. 

 

With Match2One’s platform and skilled customer success team, Herbmed has not only maintained ROAS above 329% but also developed and fine-tuned its messaging.

 

With the creative support of Match2One’s dedicated success manager, Herbmed was able to double its click-through rate (CTR).

 

“Our partnership has been great so far. The assistance from our dedicated success manager surpasses my expectations. We routinely have follow-ups with Match2One covering everything from targeting improvements, A/B testing, and optimization of ads. We continue to see a return on ad spend above our expectations and are very satisfied with Match2One. I look forward to continuing our partnership with them,” says George Duckett, Head of Marketing, Herbmed. 

 

Herbmed’s Success: A Quick Summary 

 

Match2One’s unique platform has helped Herbmed with: 

 

  • Maintaining a high ROAS
  • Increasing conversions
  • A solution for creating banner ads directly on the platform
  • A/B testing messages and offers
  • Finding the right target audience
Achieve more with AI powered display advertising

Our partnership has been great so far. The assistance from our dedicated success manager surpasses my expectations. We routinely have follow-ups with Match2One covering everything from targeting improvements, A/B testing, and optimization of ads. We continue to see a positive return on ad spend and are very satisfied with Match2One. I look forward to continuing our partnership with them.

- George Duckett, Head of Marketing
Campaign Objectives

Campaign Objectives

Geo

Geo

Sweden

Period

Campaign Period

June 2021 - Present

Devices

Devices

Desktop, Tablet, Mobile

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