With programmatic advertising, LOHILO managed to take their marketing efforts from great to amazing. After launching high quality campaigns for their e-commerce, the company grew by 88% in the first half of 2020. Today, LOHILO is listed on the Stockholm stock market with products nation-wide in Sweden and a fast growing e-commerce, selling products within fashion, functional foods and drinks.
LOHILO was founded in 2014 with a vision to create an ice-cream that not only was delicious, but also healthy enough to be a post work-out snack. This resulted in the creation of the worlds first high protein, low fat, and low carb ice-cream. Which, of course, tastes fantastic.
LOHILOs recipe for success didn’t stop there though, they applied the strong brand to more verticals within high quality functional foods. Today, LOHILO is listed on the Stockholm stock market with products nation-wide in Sweden and a fast growing e-commerce, selling products within fashion, functional foods and drinks.
The Swedish functional foods company, LOHILO, quickly made a name for themselves in 2014 when they filled store freezers with an ice-cream full of protein and less sugar and fat than its competitors. Today, the company offers a wide range of “delicious and nutritious” food products. However, many of LOHILOs products were limited to in-store consumers and a e-commerce was needed to grow further.
To increase e-commerce sales, programmatic advertising would prove to be an important key for success. With Match2One’s platform, ad placements are optimised automatically which enables high reach while still being cost-efficient. By also using retargeting ads, LOHILO could convert potential customers that previously visited the site without buying anything.
The programmatic campaigns also had tangible effects in the stores:
“We see a clear connection between our digital advertising and our fast growth. Even if the customer doesn’t take action directly after seeing the ad, our brand stays top-of-mind and the consumers learn about our products”, says LOHILO CEO Richard Hertvig.
Match2One has been a clear contributing factor to the fast growth of LOHILOs e-commerce.
“When it comes to learning about consumers and point your marketing efforts in the right direction, digital display advertising is the winner without competition. Social Media and programmatic display is crucial to us, not only to drive traffic to our e-commerce, but also to build a long-term relationship with our customers”, says Richard Hertvig.
LOHILO E-commerce Manager, Mikaela Reiserer agrees:
“The need for a programmatic platform was obvious considering our young target audience. Today’s 18 – 25 year olds don’t spend their time on Facebook, which has previously been a crucial channel for us. We are seeing an increasing amount of young adults surfing the web on their mobiles and computers, which makes programmatic advertising a great channel for us”, says Mikaela Reiserer.
“Match2One has acted as an extension of our marketing team. They have helped us with everything from strategic advice and budget proposals, to graphics design of ads. The support combined with full transparency has really given us control of our campaigns”, Mikaela Reiserer concludes.