Hedvig’s marketing team wanted to move toward a cost-efficient digital marketing solution with increased control. Hedvig required an agile way of working for a customer-centred approach and decided to manage all digital marketing in-house. As a result, programmatic advertising became a natural ingredient in the in-house team’s marketing mix.
Hedvig is a leading insure-tech company in the Nordics offering insurance through an easy-to-use digital service combined with top-class customer service. The Stockholm based company has over 50 employees and is available in Sweden, Norway, and from 2021 and on, also Denmark. Hedvig’s fast growth has resulted in the company today insuring a total value of over SEK 32 billion.
Hedvig’s marketing team worked together with an agency to reach the right target audience and increase sales, but they needed a more transparent and cost-efficient solution. In addition, they had set ambitious goals that required flexibility and new tools to optimise performance. A new solution was required.
Hedvig’s marketing team decided to move all digital marketing management in-house for increased control and bigger output. This made it easier for the team to avoid buying display advertising directly at publishers and cost-efficiently reaching their target audience.
“Not buying display advertising programmatically is extremely inefficient. Value for money is really low,” says Emil Wallerstedt, Growth Specialist at Hedvig.
By working in a structured way with programmatic advertising Emil and his team have increased flexibility and are more cost-effective with all their digital campaigns.
”If we notice that certain creatives aren’t working we can adjust the message or design in a matter of minutes with our creative team – directly in the platform. We are free from intermediaries and have found a smooth solution. Above that Match2One is always on call with expert support to creatively solve our challenges. We’ve had the luxury to be guided in everything from programmatic ad strategy to increasing creative performance.”
With the results Emil has seen, he is confident that programmatic advertising is the best way to reach your audience and increase sales.
“It’s important to reach customers and potential customers where ever they are. Match2One’s ad inventory allows us to reach our audience far beyond the Walled Gardens of social channels or Google. We have access to almost all websites on the internet.”
Emil considers the programmatic channel as key in effective marketing:
”Modern and effective marketing teams buy digital advertising programmatically. It’s the most cost-efficient, transparent and smart way to reach your audience in the right place, at the right time.”